((Please keep in mind that this article was written by Richard John Paul. I am merely posting this on his behalf.))
We all know that social media has many ways to stop you from getting a job, but how can you use it to your advantage? Specifically if you are aiming to forge a career in event marketing?
If you only look in certain places or read specific articles, you would think that 2013 should be the year to wave goodbye to all forms of social media if you’re ever going to get that dream job and go down the career path you desire.
However within roles such as event marketing that require a more outgoing personality and a flair for marketing something that people will actually enjoy, you’ll find that the reality is the absolute opposite, with social media needing to be seen as a valuable tool in both connecting with employers and showcasing your skills. Especially as 91% of employers answered ‘yes’ to whether they screen job candidates on social networks or not.
Facebook is the obvious one so I’m not going to spend too long on it because in contrast to Twitter, LinkedIn and the rest, it still is very much a place for you and your friends. Just do what you should have already done and sort through your privacy settings, remove anything ‘incriminating’ and make sure that any non-friends that do land on your profile can at least see links to the more important places. Such as…
Your Twitter Account: Twitter is a perfect starting point when looking to boost your profile in the event marketing industry, as everyone and anybody you’ll want to get in touch with will most likely have an active profile. Again, keep in mind that anyone and everyone can see what you’re posting – so keep it useful.
Then you can start following the relevant businesses, event marketers and engage in conversation with them. Who knows, a certain marketer could tweet that they’re stuck for ideas, and you could be the follower that comes to them with an unforgettable one. Either way, Twitter is the informal place to start when looking to build relationships and get in touch with the right people. Favourite and Retweet and you’ll be more likely to get the same done to you.
Your LinkedIn Account: Put in the groundwork and then you can turn your attention to LinkedIn. It goes without saying that your profile should be regularly updated so employers can see what you’re doing, but if you have been able to engage with companies, influencers in the field and working event marketers, then it’s time to connect with them… In relationship terms, you’re moving on from the first date.
Your Pinterest Account: So far you might have heard it all before, but building up a formidable Pinterest account could be your trump card. Event marketing really is about the visual experience, so pictures of venue lay outs, various ideas, promotional banners and everything else you have done should be placed here to give you a constantly updated portfolio that brings with a lot more weight than simply words. Not only that, but Pinterest saw the largest amount of growth in terms of audience and visit time than any other social network in 2012, so it really is worth thinking about.
Taking it Further
You’ve got the fundamentals down but how can you kick the job hunt up a notch and really give it your best shot? Whether you’re unemployed, part-timing or volunteering before your big break, there can be a lot of free time, so here’s some ideas on how to make use of it through social media:
- Get Blogging: Not exactly social media but it’s all connected and aside from the visuals mentioned above, you should showcase your expertise than with some quality, useful blogs that’ll get shared. What events have you been to? What could be done better? Set up your own and also contact influencers about the possibility of guest posting (even better if these are LinkedIn connections).
- Get Out There: There’s no use simply sitting behind a computer screen. Attend events, exhibitions etc. and tweet about them. Take photos and add them to your Pinterest/blog too.
- Consider a Facebook Page: I know I shoved the Facebook profile into the background earlier, however once everything else is up and running smoothly, it might be worth entertaining the idea of a Facebook Page. Easy for all to view and not so personal, this could be the centralised place to post everything from your Twitter and your blog to images from your Pinterest account.
- Is it Time to Vine?: Still in its infancy, it might just be time to jump on to Twitter’s new platform as soon as possible. Forget Instagram – Facebook can keep it, because as Mat Honan from Wired says about Vine: “after spending a week with it, I’m convinced it’s going to be big. Really, really big”. Pictures are one thing (and they should never be overlooked) but how better to get creative or to showcase an event than patching it together in a quick, easily digestible 6 second clip?
You have the tools, now you just need to use them…