Rugby World Cup

How the Rugby World Cup has Inspired Eventa’s Team Building


 The Rugby World Cup

The Rugby World Cup is in full flow. Over its 44 days, some 4 billion people will be watching nearly 4,000 minutes of Rugby action. And already lots has happened to talk about – while it’s been business as usual for champions New Zealand, Japan became part of one of the sport’s biggest ever upsets when they defeated South Africa. Despite playing against a South Africa team full of experience and World Cup winners, Japan prevailed with a game plan that relied on hard-work and team-coordination.

Japan Rugby Team

Japan celebrating at the Amex after their historic victory over South Africa in Brighton

Seeing the camaraderie of the Japanese team, and the 19 other teams in the World Cup has proved to be a source of inspiration for team building companies. A far cry from the usual whining and complaining that we see whenever the Premiership teams like Manchester United and Chelsea play, the Rugby World Cup has shown teams overcoming adversity by working together.

One of the ways that the RWC has been brought to the world of team building is providing a twist on the GPS treasure hunt. Called Scrum Challenge, and coinciding with the Rugby World Cup it’s a competitive and energising activity that has something for everyone – even if you don’t know your rucks from your mauls.

Scrum Challenge

We decided to put Scrum Challenge to the test, after all, we don’t just provide team building experiences, we go on them too. We do it to get to know our products better… and possibly because any excuse to indulge our fun seeking and recklessly competitive side is appreciated, and the fact it finished in a local watering hole is just the cherry on the cake.

Scrum Challenge: Team Building

Regardless of why we embarked on our Scrum Challenge, it provided to be an evening of absolute fun. The Eventa Group is a company with many departments who may not see each other on a day-to-day basis. So an event that has everyone from across the company working together means you may be playing alongside team members you usually don’t get to interact with. But in such a fun environment, the ice is instantly broken.

A GPS treasure hunt such as Scrum Challenge sees your team equipped with a state of the art Wi-Fi-Enabled tablet. The location that you’re in is transformed into a map full of ‘hotspots’, and whenever your team reaches one of these hotspots you activate a challenge. Challenges include trivia questions about the World Cup Nations as well as photo challenges.

You might picture things as a leisurely stroll around your city or town (in our case beautiful Brighton), but rest assured, this quickly degrades into a mad rush from hot spot to hot spot where you resemble a headless chicken more than anything else.

Tablet Map

What your GPS Scrum Challenge Map looks like, populated with Rugby and Flag icons

Our Experience

Our Scrum Challenge started off at Eventa HQ. We were separated into teams and each team was provided with a Tablet, after arguing about who would – and more importantly, wouldn’t – be responsible for the valuable piece of state of the art technology we took our team selfies and gave ourselves Rugby themed team names. Particular highlights included the Yummy Scrummies and the Mother Ruckers (that thoughtful, deeply meaningful name was courtesy of yours truly).


Just a few of the beautiful people of the Eventa Group

After some kind words of encouragement (meaning; insults) to the other teams we set off in different directions to complete as many challenges as we could in the time limit before meeting back at a pub to review our team building event and its success.

As we all set off in a different direction, each team encountered different challenges along the way…

Challenge: Recreate Lady and the Tramp

Challenge: Recreate ‘that scene’ from Lady and the Tramp

Some of these showed our creativity…

… While others did not…

OrigamiChallenge: Make origami and take a picture, not as you may have assumed ‘Challenge: Take picture of random crumpled pieces of paper’

One of the most fun things about our Scrum Challenge team building activity was using the interactive GPS tablet. It’s easy and intuitive to use. Your tablet doesn’t just show your position and the location of hotspots, it also shows a live leader board (so you can see how well/badly you’re doing) and the position of other teams which adds a fun level of competition.

The GPS location ability of the tablets is incorporated into your challenges too. For example, using the app to locate the other teams:

HandshakeChallenge: Find a member of a different team and shake their hand

As the Scrum Challenge went on, competitive levels began to surge, even with the challenges getting more and more ridiculous. Many of them including interacting with unlucky members of the public.

Some of these challenges didn’t go fantastically…

Challenge: Greet a member of the public like an old friend or alternatively, Challenge: Make an unfortunate member of the public feel uncomfortable for several awkward seconds

… But others were resounding successes …

Challenge: Grab as many people as you can to make the biggest scrum

The above Video Challenge was one of the ‘Golden Ball’ challenges. Throughout our team building activity we were set a variety of similar challenges. Our Event Manager would send these tasks through to our tablets at random intervals. The punishment for not completing these challenges in the time limit? A in-keeping-with-the-theme ‘sin bin’ punishment.

Sin Bin

With the clock ticking, it became a race back to the finish line for a well-earned celebratory drink. All the images and videos found in this blog (and many more that weren’t fit to post) made up a fantastic finale presentation. Each team laughed and cringed in equal parts as we watched ourselves and saw how we’d all done across our challenges. A winning team was announced, medals handed out and good times had by all.

The Result

By bringing everyone together for this shared experience it not only acted as a finale to our team building event, but created and strengthened bonds. I mentioned earlier in this blog that Eventa is a company with diverse departments who don’t usually see one another, but the Scrum Challenge gives everyone something to talk about and bond over, even with colleagues we may not usually be interacting with day-to-day.

In all of the team building activities that Eventa run, we ensure that we both provide fun and deliver business objectives. An event which is just fun is unlikely to be hugely effective long term, but equally an objective focused team building activity is likely to bore your team.


Whether you’re a dedicated rugby head or you were shocked to find out the Haka isn’t a sound that people with the flu make, it’s an event for all abilities. The Rugby World Cup provides a source of inspiration for Team Building Activities, and events like Scrum Challenge can forge your company in a world beating team.

To bring the Scrum Challenge, or any of our other beneficial team building products to your team it all starts with speaking to one of our expert account managers today!



Published by

Tom Bourlet

Tom Bourlet is the Senior Digital Marketing Executive for Eventa. Event management has always been a popular topic for Tom, having run a number of events throughout his working career, as well as speaking at conferences a vast number of times.

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